Starting a Tech Business (ePub)
A Practical Guide for Anyone Creating or Designing Applications or Software
(Sprache: Englisch)
The non-technical guide to building a booming tech-enabled
business
Thinking of starting a technology-enabled business? Or maybe you
just want to increase your technology mojo so you can do your job
better? You do not need to learn programming to...
business
Thinking of starting a technology-enabled business? Or maybe you
just want to increase your technology mojo so you can do your job
better? You do not need to learn programming to...
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The non-technical guide to building a booming tech-enabled
business
Thinking of starting a technology-enabled business? Or maybe you
just want to increase your technology mojo so you can do your job
better? You do not need to learn programming to participate in the
development of today's hottest technologies. But there are a
few easy-to-grasp foundation concepts that will help you engage
with a technical team. Starting a Tech Business explains in
practical, actionable terms how to
* formulate and reality test new ideas
* package what you learn into frameworks that are highly
actionable for engineers
* understand key foundation concepts about modern software and
systems
* participate in an agile/lean development team as the
'voice of the customer'
Even if you have a desire to learn to program (and I highly
recommend doing whatever unlocks your 'inner
tinkerer'), these foundation concepts will help you target
what exactly you want to understand about hands-on technology
development. While a decade ago the barriers to creating a
technology-enabled business required a pole vault, getting started
today only requires a determined step in the right direction.
Starting a Tech Business supplies the tools prospective
entrepreneurs and business enterprises need to avoid common
pitfalls and succeed in the fast-paced world of high-tech business.
Successful execution requires thoughtful, evidence-based product
formulation, well-articulated design, economic use of systems,
adaptive management of technical resources, and empathetic
deployment to customers. Starting a Tech Business offers
practical checklists and frameworks that business owners,
entrepreneurs, and professionals can apply to any tech-based
business idea, whether you're developing software and
products or beginning a technology-enabled business. You'll
learn:
1. How to apply today's leading management frameworks
to a tech business
2. How to package your product idea in a way that's
highly actionable for your technical team
3. How to ask the right questions about technology
selection and product architecture
4. Strategies to leverage what your technology ecosystem
has to offer
5. How to carefully define the roles on your team, and then
effectively evaluate candidates
6. The most common disconnects between engineers and business
people and how to avoid them
7. How you can apply process design to your tech business
without stifling creativity
8. The steps to avoid the most common pitfalls tech
founders encounter
Now is one of the best times to start a technology-enabled
business, and anyone can do it with the right amount and kind of
preparation. Starting a Tech Business shows you how to move
a product idea to market quickly and inexpensively--and to tap
into the stream of wealth that a tech business can provide.
business
Thinking of starting a technology-enabled business? Or maybe you
just want to increase your technology mojo so you can do your job
better? You do not need to learn programming to participate in the
development of today's hottest technologies. But there are a
few easy-to-grasp foundation concepts that will help you engage
with a technical team. Starting a Tech Business explains in
practical, actionable terms how to
* formulate and reality test new ideas
* package what you learn into frameworks that are highly
actionable for engineers
* understand key foundation concepts about modern software and
systems
* participate in an agile/lean development team as the
'voice of the customer'
Even if you have a desire to learn to program (and I highly
recommend doing whatever unlocks your 'inner
tinkerer'), these foundation concepts will help you target
what exactly you want to understand about hands-on technology
development. While a decade ago the barriers to creating a
technology-enabled business required a pole vault, getting started
today only requires a determined step in the right direction.
Starting a Tech Business supplies the tools prospective
entrepreneurs and business enterprises need to avoid common
pitfalls and succeed in the fast-paced world of high-tech business.
Successful execution requires thoughtful, evidence-based product
formulation, well-articulated design, economic use of systems,
adaptive management of technical resources, and empathetic
deployment to customers. Starting a Tech Business offers
practical checklists and frameworks that business owners,
entrepreneurs, and professionals can apply to any tech-based
business idea, whether you're developing software and
products or beginning a technology-enabled business. You'll
learn:
1. How to apply today's leading management frameworks
to a tech business
2. How to package your product idea in a way that's
highly actionable for your technical team
3. How to ask the right questions about technology
selection and product architecture
4. Strategies to leverage what your technology ecosystem
has to offer
5. How to carefully define the roles on your team, and then
effectively evaluate candidates
6. The most common disconnects between engineers and business
people and how to avoid them
7. How you can apply process design to your tech business
without stifling creativity
8. The steps to avoid the most common pitfalls tech
founders encounter
Now is one of the best times to start a technology-enabled
business, and anyone can do it with the right amount and kind of
preparation. Starting a Tech Business shows you how to move
a product idea to market quickly and inexpensively--and to tap
into the stream of wealth that a tech business can provide.
Inhaltsverzeichnis zu „Starting a Tech Business (ePub)“
Acknowledgments xi Introduction xiii Who Should Read This? Why? xiii What Is a Technology System? xv Leveraging Industry Shifts xvii What Will I Get out of These Chapters? xviii Who Is the Author? xxvi Chapter 1 The Idea: Confront the Lawn Gnome of Indolence 1 Conception 1 Reality Testing 3 Footprint 25 Platforms 26 Engaging Moonlighters 28 Beta Customers 30 Checklist 33 Specialty Reading by Topic 33 Chapter 2 The Strategy: Saddle the Racehorse of Blind Progress 35 What Strategy? 35 Squaring the Four Ps 36 Company Strategy 40 More on Catalysts 47 Iterative Management 48 Bringing It All Together 56 Checklist 60 Specialty Reading by Topic 61 Chapter 3 The Product: Pin the Butterfly of Incoherence 63 Thinking Like a Designer 63 User Stories 67 Using the MVC Framework for a High-Level Design 73 The View 76 The Model 86 The Controller 93 Iterative Learning and Design 95 Pulling It All Together 96 Checklist 97 Specialty Reading by Topic 98 Chapter 4 The Architecture: Unravel the Python of Monolithic Architecture 99 Industrial Revolution 2.0 99 Designing an Architecture 100 Understanding Integration 102 Architecture Piece Parts at Enable Quiz 104 Evaluating Piece Parts 115 Understanding Open Source 117 Understanding Development Tools 119 Checklist 128 Specialty Reading by Topic 128 Chapter 5 The Team: Dodge the Magpie of Discord 129 Who Are These Software People? 129 Roles and Skill Sets at Enable Quiz 133 Evaluating New Hires 142 Evaluating Third-Party Firms 148 Motivation 151 Going Offshore 152 Contracting 155 Internal Tools 155 Checklist 158 Specialty Reading by Topic 159 Chapter 6 Getting to Beta: Discipline the Chihuahua of Unruly Development 161 From Here to There 161 Planning at Enable Quiz 166 The Reality 176 Documentation 180 Checklist 191 Specialty Reading by Topic 192 Chapter 7 Beta! Slaying the Hydra of Operational Readiness 193 Process, Process, Process 193 Process Example: Enable Quiz 200 You Are My Beta 217 Checklist 220 Specialty Reading by Topic 220
... mehr
Chapter 8 Scaling the Business: Riding the Whale of Scale 221 The Launch: Is It Working? 221 Partnerships 228 Focus, Focus, Focus 233 The Chasm and the Hockey Stick 235 Managing Feedback at Enable Quiz 240 Learning When (and How) to Say No 241 Post-Mortems 243 Scaling 244 What Now? 245 Checklist 247 Specialty Reading by Topic 248 Index 249
... weniger
Autoren-Porträt von Alex Cowan
ALEX COWAN is the founder and CTO of Leonid Systems, a software company providing solutions to the world's largest communications providers. He has worked with companies ranging from start-ups to Fortune 100s, improving their competitive advantage in a fast-changing high-tech landscape. He lives in Aptos, California, and can be reached at www.alexandercowan.com.
Bibliographische Angaben
- Autor: Alex Cowan
- 2012, 1. Auflage, 288 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118240774
- ISBN-13: 9781118240779
- Erscheinungsdatum: 14.03.2012
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eBook Informationen
- Dateiformat: ePub
- Größe: 8.29 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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