Strategic Planning for Public Relations (PDF)

Name: Strategic Planning for Public Relations
Brand: Taylor & Francis
SKU: 135087435
Price: 103.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Ronald D. Smith

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Strategic Planning for Public Relations, Ronald D. Smith

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This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper...

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Autoren-Porträt von Ronald D. Smith

Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He was an accredited member of the Public Relations Society of America.