Strategy for the Corporate Level (ePub)

Andrew Campbell, BA, MA, MBA, is a Director of Ashridge
Strategic Management Centre. He is programme director of Group
Level Strategy, Making Successful Acquisitions, Advanced
Organisation Design and Designing Operating Models. Before joining
Ashridge, Andrew was a Fellow of the Centre for Business Strategy
at London Business School. Prior to that, he spent six years with
McKinsey & Co. Andrew has published numerous articles with the
Harvard Business Review and authored many books including
Corporate Level Strategy (Wiley, 1994) and Designing
Effective Organizations (Jossey-Bass, 2002).

Marcus Alexander, MA, MBA, is a Director of Ashridge
Strategic Management Centre. Marcus has taught on a wide range of
open and tailored programmes over the last 23 years at Ashridge.
Prior to that, he had worked in Investment Banking, in strategy
consulting, at the Boston Consulting Group in several countries,
and as co-founder of a business that he subsequently sold to an
Advertising group. His publications include Corporate-Level
Strategy (Wiley, 1994) as well as many articles in the
Harvard Business Review, California Management Review
and Long Range Planning.

Michael Goold, BPhil, MA, MBA, is a founding Director of
Ashridge Strategic Management Centre. His research and consulting
interests and expertise are concerned with corporate strategy and
structure, especially in multi-business companies. Prior to
establishing the Centre in 1987, he was a Senior Fellow at the
London Business School. Michael has extensive consulting experience
with senior management. From 1971 to 1983 he was a member of the
Boston Consulting Group, and in 1978 was elected a Vice President
and Director of the firm.

Jo Whitehead, MA, MBA, PhD, is a Director of Ashridge
Strategic Management Centre. Before joining Ashridge, Jo was a Vice
President and Director of the Boston Consulting Group (BCG) and
acted as BCG's Director of Energy Research and Marketing. Jo
also worked

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