Sustainable Branding (PDF)

Name: Sustainable Branding
Brand: Taylor & Francis
SKU: 136594404
Price: 53.49 EUR
Availability: OnlineOnly

Ethical, Social, and Environmental Cases and Perspectives (Sprache: Englisch)

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Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.

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Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management.

Autoren-Porträt

Pantea Foroudi is Business Manager and Solution Architect at Foroudi Consultancy as well as member of the Marketing, Branding, and Tourism, Middlesex University, London.

Maria Palazzo is a research fellow at the Department of Political and Communication Studies, University of Salerno (Italy), an adjunct professor at Universitas Mercatorum (Italy) and a member of the Sustainability Communication Centre (SCC).