The Comparison of the Domestic and Overseas Marketing Strategy of the Holsten-Pilsener, Holsten-Brewery AG Hamburg, Germany (ePub)
(Sprache: Englisch)
Seminar paper from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95% = very good, Institute of Technology Carlow (Business-Studies - Marketing), language: English, abstract:
In 1999 the Holsten-Group...
In 1999 the Holsten-Group...
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Seminar paper from the year 2000 in the subject Business economics - Offline Marketing and Online Marketing, grade: 95% = very good, Institute of Technology Carlow (Business-Studies - Marketing), language: English, abstract:
In 1999 the Holsten-Group increased its turnover by 20.1% to DEM 1907 million. This total was made up of the following sales breakdowns - 63% beer sales and 37% of non-alcoholic beverages sales (Annual Report 1999, p.21). The number of employees of Holsten worldwide amounted to 3170 at the end of 1999. This has gone up by 11% compared to the previous year. 2408 people are employed in the beer segment and 762 people are employed in the production of non-alcoholics beverages. The Holsten-Brauerei AG employes 1165 personnel and Holsten (UK) employes 56 people (Annual Report 1999, p.37).
In 1999 the Holsten-Group increased its turnover by 20.1% to DEM 1907 million. This total was made up of the following sales breakdowns - 63% beer sales and 37% of non-alcoholic beverages sales (Annual Report 1999, p.21). The number of employees of Holsten worldwide amounted to 3170 at the end of 1999. This has gone up by 11% compared to the previous year. 2408 people are employed in the beer segment and 762 people are employed in the production of non-alcoholics beverages. The Holsten-Brauerei AG employes 1165 personnel and Holsten (UK) employes 56 people (Annual Report 1999, p.37).
Bibliographische Angaben
- Autoren: P-O-T-S Pool of Touristic Studies , Michael Johnen
- 2003, 1. Auflage, 35 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 3638177130
- ISBN-13: 9783638177139
- Erscheinungsdatum: 16.03.2003
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.67 MB
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Englisch
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