The Economics of Motorsports (PDF)

Name: The Economics of Motorsports
Brand: Springer-Verlag GmbH
SKU: 90200471
Price: 160.49 EUR
Availability: OnlineOnly

The Case of Formula One (Sprache: Englisch)

Autor: Paulo Mourão

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The Economics of Motorsports, Paulo Mourão

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This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book.

Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourão's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.

Autoren-Porträt von Paulo Mourão

Paulo Reis Mourão is an Assistant Lecturer in the Department of Economics at Gualtar, University of Minho. He is a regular commentator on economics and politics in Portugal.