The End of Business As Usual (PDF)

It's a new era of business and consumerism--and you play a
role in defining it

Today's biggest trends--the mobile web, social media,
real-time--have produced a new consumer landscape. The End
of Business As Usual explores this complex information
revolution, how it has changed the future of business, media, and
culture, and what you can do about it.

"To be successful in business, you need to see what others
don't. Start with this book. Someone's going to do it, why not
you?"

--Mark Cuban, owner of the Dallas Mavericks and
Chairman of HDNet

"Innovation has always changed the business landscape. People
expect to access information anywhere, anytime, and on any device.
Collaborative, cloud, and video technologies are leading this
change. As Mr. Solis correctly writes, companies have to lead this
change, not follow."

--John Chambers, CEO of Cisco Systems, Inc.

"Winning the hearts and minds of customers with new media
experiences will turn them into your most valuable sales force.
Solis's book is the map to unleash this treasure."

--Peter Guber, author of Tell to Win: Connect,
Persuade, and Triumph with the Hidden Power of Story

"Your customers will share their experiences both good and bad.
Now that everyone is connected, it's amplified and incredibly
influential. This book will help you rethink your vision and
mission to survive in a new era of digital Darwinism."

--Mark Burnett, Television Executive Producer