The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities (PDF)
Using the example of SeaLife Pharma
(Sprache: Englisch)
Seminar paper from the year 2010 in the subject Business economics - General, grade: 1,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V., language: English, abstract: This paper describes the term biotechnology and how a small Austrian startup...
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Seminar paper from the year 2010 in the subject Business economics - General, grade: 1,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V., language: English, abstract: This paper describes the term biotechnology and how a small Austrian startup enterprise could enter into foreign markets. The paper combines knowledge of Intercultural and International Management constantly referring to biotechnology.
This paper is divided into 3 major chapters. The second chapter defines biotechnology generally and furthermore gives an insight in marine biotechnology using the example of a concrete enterprise. Afterwards cultural and socio-political particularities in the fields of biotechnology are explained based on Austria where this startup enterprise is headquartered and currently operating. The fourth chapter concentrates on concrete foreign market entry strategies which could be
applied by this startup enterprise. Finally every aspect is summarized and a final recommendation is given.
This paper is divided into 3 major chapters. The second chapter defines biotechnology generally and furthermore gives an insight in marine biotechnology using the example of a concrete enterprise. Afterwards cultural and socio-political particularities in the fields of biotechnology are explained based on Austria where this startup enterprise is headquartered and currently operating. The fourth chapter concentrates on concrete foreign market entry strategies which could be
applied by this startup enterprise. Finally every aspect is summarized and a final recommendation is given.
Bibliographische Angaben
- Autor: Sebastian Maiwald
- 2010, 1. Auflage, 29 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 364056264X
- ISBN-13: 9783640562640
- Erscheinungsdatum: 11.03.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Größe: 0.74 MB
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Sprache:
Englisch
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