The Food Truck Handbook (ePub)
Start, Grow, and Succeed in the Mobile Food Business
(Sprache: Englisch)
How to start, grow, and succeed in the food truck business.
Food trucks have become a wildly popular and important part of
the hospitality industry. Consumers are flocking to these
mobile food businesses in droves, inspiring national food...
Food trucks have become a wildly popular and important part of
the hospitality industry. Consumers are flocking to these
mobile food businesses in droves, inspiring national food...
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How to start, grow, and succeed in the food truck business.
Food trucks have become a wildly popular and important part of
the hospitality industry. Consumers are flocking to these
mobile food businesses in droves, inspiring national food truck
competitions and even a show dedicated to the topic on The Food
Network. The relatively low cost of entry as compared to
starting a restaurant, combined with free and low-cost ways to
market them to the masses via platforms like social media, are just
two of the reasons that food truck business are drawing in budding
entrepreneurs.
Author David Weber, a food truck advocate and entrepreneur
himself, is here to offer his practical, step-by-step advice to
achieving your mobile food mogul dreams in The Food Truck
Handbook. This book cuts through all of the hype to give
both hopeful entrepreneurs and already established truck owners an
accurate portrayal of life on the streets. From concept to gaining
a loyal following to preventative maintenance on your equipment
this book covers it all.
* Includes profiles of successful food trucks, detailing their
operations, profitability, and scalability.
* Establish best practices for operating your truck using
one-of-a-kind templates for choosing vending locations, opening
checklist, closing checklist, and more.
* Create a sound business plan complete with a reasonable budget
and finding vendors you can trust; consider daily operations in
detail from start to finishname="_Toc300439970">, and ultimately expand your
business.
* Stay lean and profitable by avoiding the most common operating
mistakes.
* Author David Weber is Founder and President of the NYC Food
Truck Association (NYCFTA), which brings together small businesses
that own and operate premium food trucks in NYC focused on
innovation in hospitality, high quality food, and community
development.
Food trucks have become a wildly popular and important part of
the hospitality industry. Consumers are flocking to these
mobile food businesses in droves, inspiring national food truck
competitions and even a show dedicated to the topic on The Food
Network. The relatively low cost of entry as compared to
starting a restaurant, combined with free and low-cost ways to
market them to the masses via platforms like social media, are just
two of the reasons that food truck business are drawing in budding
entrepreneurs.
Author David Weber, a food truck advocate and entrepreneur
himself, is here to offer his practical, step-by-step advice to
achieving your mobile food mogul dreams in The Food Truck
Handbook. This book cuts through all of the hype to give
both hopeful entrepreneurs and already established truck owners an
accurate portrayal of life on the streets. From concept to gaining
a loyal following to preventative maintenance on your equipment
this book covers it all.
* Includes profiles of successful food trucks, detailing their
operations, profitability, and scalability.
* Establish best practices for operating your truck using
one-of-a-kind templates for choosing vending locations, opening
checklist, closing checklist, and more.
* Create a sound business plan complete with a reasonable budget
and finding vendors you can trust; consider daily operations in
detail from start to finishname="_Toc300439970">, and ultimately expand your
business.
* Stay lean and profitable by avoiding the most common operating
mistakes.
* Author David Weber is Founder and President of the NYC Food
Truck Association (NYCFTA), which brings together small businesses
that own and operate premium food trucks in NYC focused on
innovation in hospitality, high quality food, and community
development.
Inhaltsverzeichnis zu „The Food Truck Handbook (ePub)“
Foreword Matthew Geller xi Preface xiii Acknowledgments xvii Introduction 1 Plan: Preparing for Success 7 Is the Trucker's Life for Me? 9 Foundations for Success 18 Playing by the Rules 25 Picking a Concept 31 Assembling a Winning Team 49 The Business Plan 51 Raising Money 63 Start: Making It Happen 67 Administrative Necessities 69 Finalizing the Menu 78 Lay Out Your Kitchen 82 Procuring a Truck 87 Picking a Commissary 99 Branding Fundamentals 103 Hiring 109 Picking Vending Locations 112 The Opening Schedule 117 Succeed: Doing One Truck Right 121 Responsible Vending 123 Vending Locations 126 Managing the Team 132 Put It on Paper 135 Watching the Numbers 137 Refi ning the Menu 142 Social Media 145 Connecting with Customers 150 Seasonality 153 Maintenance 155 Grow: Moving beyond the Truck 157 Growth Opportunities 164 Contract Packing 171 Building the Right Infrastructure 174 Technology 176 Exiting the Food Truck Industry 179 Afterword 183 Appendix A Templates and Worksheets 185 Appendix B Food Truck Regulations, by City 205 Appendix C Social Media Guides 229 Appendix D Interviews with Food Truck Entrepreneurs 233 Notes 263 About the Author 265 Index 267
Autoren-Porträt von David Weber
David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.
Bibliographische Angaben
- Autor: David Weber
- 2012, 1. Auflage, 288 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118241185
- ISBN-13: 9781118241189
- Erscheinungsdatum: 13.03.2012
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- Dateiformat: ePub
- Größe: 1.62 MB
- Mit Kopierschutz
Sprache:
Englisch
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