The Guru Guide to Entrepreneurship (PDF)

What qualities does it take to be a successful entrepreneur?Are some business ideas better than others, and how can I pickthe one that's right for me?How do I obtain financing to start a business? How do I write asuccessful business plan?What is the secret to finding and keeping customers?How do I find, hire, motivate, and retain great employees?For answers to these and other critical questions on the mindsof every entrepreneur and aspiring business owner today, there isno better source than those who have been there and done it. Fewentrepreneurs have achieved the level of business success realizedby the gurus covered here. Now you can find out what they have tosay about the most practical aspects of starting and succeeding inthe business of your dreams. The Guru Guide(TM) to Entrepreneurshipis an indispensable source of inspiration and ideas for anyone whoruns, or dreams of running, a business of their own. Some of theGurus you'll meet:* Paul Allen, cofounder, Microsoft Corporation* J. Walter Anderson, cofounder, White Castle* Mary Kay Ash, founder, Mary Kay Cosmetics* Jeff Bezos, founder, Amazon.com* Richard Branson, founder, the Virgin Group* Charles Brewer, founder, Mindspring.com* Warren Buffett, owner, Berkshire Hathaway* Ben Cohen, cofounder, Ben & Jerry's Ice Cream* Michael Dell, founder, Dell Computers* Debbi Fields, founder, Mrs. Fields Cookies, Inc.* Bill Gates, cofounder, Microsoft Corporation* Earl Graves, founder, Black Enterprise* Steve Jobs, cofounder, Apple Computer, Inc.* Herb Kelleher, founder, Southwest Airlines* Phil Knight, cofounder, Nike Corporation* Ray Kroc, founder, McDonald's Corporation* Edwin Land, founder, Polaroid Corporation* Charles Lazarus, founder, Toys "R" Us* Bill Lear, founder, Lear Jet Corporation* Tom Monaghan, founder, Domino's Pizza* Akio Morita, cofounder, Sony Corporation* Fred Smith, founder, Federal Express* Thomas Stemberg, cofounder, Staples, Inc.* Dave Thomas, founder, Wendy's International, Inc.* Jay Van Andel, cofounder, Amway Corporation* Sam Walton, founder, Wal-Mart Stores, Inc.