The Marketing Manifesto (ePub)
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Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical.
The Marketing Manifesto tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - The Marketing Manifesto is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.
- Autor: David James Hood
- 2013, 1. Auflage, 216 Seiten, Englisch
- Verlag: Kogan Page
- ISBN-10: 074946853X
- ISBN-13: 9780749468538
- Erscheinungsdatum: 03.02.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.15 MB
- Mit Kopierschutz
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