The New Science of Selling and Persuasion (PDF)
How Smart Companies and Great Salespeople Sell
(Sprache: Englisch)
One of the world's most sought-after sales training and consulting
experts reveals the strategies smart companies use to sell anything
to anyone
This book takes a new and relevant approach to sales from the
perspective of both organizational and...
experts reveals the strategies smart companies use to sell anything
to anyone
This book takes a new and relevant approach to sales from the
perspective of both organizational and...
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Produktinformationen zu „The New Science of Selling and Persuasion (PDF)“
One of the world's most sought-after sales training and consulting
experts reveals the strategies smart companies use to sell anything
to anyone
This book takes a new and relevant approach to sales from the
perspective of both organizational and individual performance.
Based on the author's broad-based personal experience working with
over 2,000 sales organizations, it combines organizational
guidelines, sales management strategies, how-to sales tips, and
career guidance for sales executives, sales managers, and
salespeople alike. Incorporating proprietary research, case
studies, real-world examples, and practical information, this book
will revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO of
The Brooks Group, an internationally recognized consulting firm
whose clients have included General Motors, Chase Manhattan, Sara
Lee, and Microsoft among thousands of others. He delivers more than
150 keynote speeches annually to sales organizations.
experts reveals the strategies smart companies use to sell anything
to anyone
This book takes a new and relevant approach to sales from the
perspective of both organizational and individual performance.
Based on the author's broad-based personal experience working with
over 2,000 sales organizations, it combines organizational
guidelines, sales management strategies, how-to sales tips, and
career guidance for sales executives, sales managers, and
salespeople alike. Incorporating proprietary research, case
studies, real-world examples, and practical information, this book
will revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO of
The Brooks Group, an internationally recognized consulting firm
whose clients have included General Motors, Chase Manhattan, Sara
Lee, and Microsoft among thousands of others. He delivers more than
150 keynote speeches annually to sales organizations.
Inhaltsverzeichnis zu „The New Science of Selling and Persuasion (PDF)“
Preface. Acknowledgments. 1. The New Science of Selling and Persuasion. 2. Sales Management. 3. Hiring and Retaining Great Salespeople. 4. Selecting and Empowering the Right Sales Managers. 5. Sales Management Process. 6. Achieving Total Selling Mastery. 7. Sales Culture. 8. Accountability. 9. Integrating Marketing, Sales, and Service for Superior Performance. 10. Successful Product Introductions. 11. Sales Management and Selling Truths. 12. Organizational and Salesforce Audit. Index.
Autoren-Porträt von William T. Brooks
WILLIAM T. BROOKS is the founder and CEO of The Brooks Group, an internationally recognized consulting firm with such clients as BMW, Hewlett-Packard, Volvo Trucks of North America, and Chase Automotive Finance. He is one of the world's leading experts in the fields of business growth, sales, and sales management.
Bibliographische Angaben
- Autor: William T. Brooks
- 2004, 1. Auflage, 256 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0471656569
- ISBN-13: 9780471656562
- Erscheinungsdatum: 28.04.2004
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- Dateiformat: PDF
- Größe: 0.92 MB
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Sprache:
Englisch
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