The New Social Game (ePub)
Sharing Economy and Digital Revolution: Into the Change of Consumers' Habit
(Sprache: Englisch)
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more...
Leider schon ausverkauft
eBook
12.72 €
6 DeutschlandCard Punkte
sammeln
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The New Social Game (ePub)“
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap between dialogue and sale, market and society, or, more simply, money and gift. By focusing on the convergence taking place between the roles of customer and citizen, the book develops a new theory of convergence and tests it through a dedicated model of a so-called “co-value chain”. This model is applied to a large number of recent case histories, discussing the implications for management. In many cases, companies are mere facilitators of the service, while consumers are channel leaders and drivers of the service production and consumption. Such collaborative consumption is investigated in detail in the empirical section at the end of the book, through an analysis of Blablacar and Airbnb.
Autoren-Porträt von Davide Pellegrini, Francesca De Canio
Francesca De Canio is a PhD candidate at Parma University. Davide Pellegrini is Professor of Marketing in the Department of Economics and Management at Parma University.
Bibliographische Angaben
- Autoren: Davide Pellegrini , Francesca De Canio
- 2017, Englisch
- ISBN-10: 8885486169
- ISBN-13: 9788885486164
- Erscheinungsdatum: 01.12.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.40 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "The New Social Game"
0 Gebrauchte Artikel zu „The New Social Game“
| Zustand | Preis | Porto | Zahlung | Verkäufer | Rating |
|---|
Schreiben Sie einen Kommentar zu "The New Social Game".
Kommentar verfassen