The Persuasive Leader (PDF)

The communication aspect of leadership - to actively engage
your followers and achieve understanding and motivation whilst
making the message memorable - has never been more important.
Using vivid lessons and examples from spheres outside business
organization, The Persuasive Leader explores the leader's
role as a communicator and teaches the fundamental principles of
successful leadership.

This book provides insights and principles about persuasive
leadership from a broad range of human experiences. It draws on
examples of persuasive leaders and persuasive leadership principles
from the performing arts, the fine arts, literature, philosophical
writings, and biography. The authors use their unconventional
material to explore themes such as moral leadership, toxic
leadership, learning from failures, 'distributed' leadership,
leading for results and the leader as a mentor and counsellor.

Leaders described in The Persuasive Leader:

Abraham Lincoln, Jack Welch, Cleopatra, Teddy Roosevelt,
Alexander the Great, Rachel Carson, Joshua Chamberlain, Governor
John Winthrop, Barack Obamma, Steve Jobs, Henry V, Julius Caesar,
John Quincy Adams, Dwight Eisenhower, Susan B. Anthony, Elizabeth
Cady Stanton, Huey Long, Napoleon, Ghandi, Sam Walton, Archbishop
Sean O'Malley, Benjamin Franklin, Franklin Roosevelt, Jim Sinegal,
Dolly Madison, James Jones, Clarence Darrow, William Harvey, Ronald
Reagan, Fletcher Christian, Thomas Jefferson, Nelson Mandela,
Charles McCormick, George Washington, Oprah Winfrey, Joan of Arc,
John Kennedy, Herbert Hoover, Christopher Columbus, Anita Roddick,
John DeLorean, Ronald Reagan, Margaret Thatcher, and others less
well known persuasive leaders such as Anne Sullivan, TS Lin, Maria
Galantry, Dorothy Collins, Scott Nash, Jane Hughes, William
Barnes.