The Power of Mobile Banking (PDF)

Today's tech-savvy consumers are demanding a more personal
customer experience from their banks, and banks are discovering
that mobile services deliver individualized, tailored experiences
better than any other technology.

The Power of Mobile Banking: How to Profit from the
Revolution in Retail Financial Services gives banking and
financial professionals a well-researched guide for becoming
transformational leaders. These leaders can convert their
traditional retail "branch" banks into streamlined systems that
deliver personalized services to their customers' laptops, tablets,
and smartphones.

Written by Sankar Krishnan--a career banker and noted
financial services industry thought leader--The Power of
Mobile Banking includes strategies for adapting mobile banking
practices that suit the needs of both developed and emerging
markets. Krishnan also shows how bankers can make their products
and services relevant to a new generation of digital natives.

Krishnan explores the expanding mobile payment systems that
offer a wealth of financial opportunities for banking institutions
and includes information on the growth of e-commerce, which holds
the potential for new and profitable ways for banks to engage with
consumers.

The Power of Mobile Banking outlines the practical
aspects of adapting to a mobile banking strategy and shows how to
put the right players in place to ensure the technology works
seamlessly. Once in place, a great mobile system delivers excellent
service and benefits to users, as well as real value and unique
features that cement customer loyalty. The book also offers advice
for bankers who want to increase their bottom line by delving into
the world-wide prepaid card market.

Krishnan includes a discussion on the risks and hazards of
mobile banking and reveals the critical investments that banks must
be willing to make in order to avoid losing customers to telecoms,
retailers, and technology providers.

The time for retail banking to prepare for the new paradigm is
now and The Power of Mobile Banking is the guide for
professionals who want to adapt, evolve, and succeed in this new
mobile-driven world.