The Road to Reinvention (ePub)

Companies, communities, and individuals fall for many reasons,
but one of the most common--and easily avoidable--is the
failure to reinvent. When people and organizations rest on prior
successes rather than driving purposeful transformation, they
discover too late that they have lost their market position
altogether to competitors and external forces.

The most successful companies, brands, and individuals make
reinvention a regular part of their business strategies.
Transformation demands an ongoing process of discovery and
imagination, and The Road to Reinvention lays out a
systematic approach for continually challenging and reinventing
yourself and your business. Venture capitalist and serial
entrepreneur Josh Linkner identifies six elements in any business
that are ripe for reinvention and shares examples, methods, and
step-by-step techniques for creating deliberate, productive
disruption.

Throughout The Road to Reinvention, Linkner also explores
the history--the great rise, unprecedented fall, and now
rebirth--of his beloved hometown, Detroit. First rising to
greatness as the result of breathtaking innovation, Detroit had
generations of booming growth before succumbing to apathy,
atrophy, and finally bankruptcy. Now, the city is rising from the
ashes and driving sustainable success through an intense focus on
reinvention. Linkner brings an insider's view of this incredible
story of grit, determination, and creativity, sharing his
perspective on Detroit's successes and setbacks as a profound
example of large-scale organizational and personal
transformation.

Change is inevitable. You need to decide: Will you drive that
change, or be driven away by it? Will you disrupt or be disrupted?
By choosing to deliberately reimagine your own status quo, you can
secure a strong future for both your company and your career.