The Social Media MBA (PDF)

It's a fact that companies so far have only scratched the surface
of what can be achieved with social media.

Whatever continent, industry, company size, current degree of
social media adoption or your job title, the purpose of this book
is to inspire you to see how you can raise the bar further to reap
new rewards. It will give you the tools to make a difference to
your organisation's social media strategy development and delivery
going forward.

In addition it will also give you more intellectual support and
confidence to discuss social media on a higher level with peers,
inspire colleagues or negotiate and create support for increased
investments from your leadership team.

In The Social Media MBA editor Christer Holloman has
crowd sourced 15 thought leaders from 4 continents to offer an
exceptional educational programme written for experienced social
media professionals just like you.

In addition, learn through cases studies produced by the social
leaders at these brands:

ARM by Kerry McGuire Balanza - Director of Strategic
Marketing

Aviva by Jan Gooding - Global Brand Director

Dell by Stuart Handley - Communications Director

Evans Cycles by Will Lockie - Head of Social Media

GlaxoSmithKlein (Ribena) by Verity Clifton - Brand
Marketing Manager

Kodak by Madlen Nicolaus - Social Media Manager

Phillips by Hans Notenboom - Global Director B2B
Online

Sage by Cath Sheldon - Online PR Specialist

There is more, connect with the co-authors and other readers by
joining The Social Media MBA Alumi group, visit href="http://www.socialmedia-mba.com/">http://www.socialmedia-mba.com
or search or the group on LinkedIn to stay updated on the latest,
ask questions or join the discussions.