The Trophy Kids Grow Up (ePub)

The first wave of the Millennial Generation--born between 1980
and 2001--is entering the work force, and employers are facing
some of the biggest management challenges they've ever
encountered. They are trying to integrate the most demanding and
most coddled generation in history into a workplace shaped by the
driven baby-boom generation. Like them or not, the millennials are
America future work force. They are actually a larger group than
the boomers--92 million vs. 78 million.

The millennials are truly trophy kids, the pride and joy of
their parents who remain closely connected even as their children
head off to college and enter the work force. Millennials are a
complex generation, with some conflicting characteristics. Although
they're hard working and achievement oriented, most
millennials don't excel at leadership and independent problem
solving. They want the freedom and flexibility of a virtual office,
but they also want rules and responsibilities to be spelled out
explicitly. "It's all about me," might seem to be
the mantra of this demanding bunch of young people, yet they also
tend to be very civic-minded and philanthropic.

This book will let readers meet the millennials and learn how
this remarkable generation promises to stir up the workplace and
perhaps the world. It provides a rich portrait of the millennials,
told through the eyes of millennials themselves and from the
perspectives of their parents, educators, psychologists,
recruiters, and corporate managers. Clearly, the millennials
represent a new breed of student, worker, and global citizen, and
this book explores in depth their most salient attributes,
particularly as they are playing out in the workplace. It also
describes how companies are changing tactics to recruit millennials
in the Internet age and looks at some of this generation's
dream jobs.