The Triple Bottom Line (ePub)

The classic guide to sustainability strategy and
implementation--updated for today's businesses

To ensure business success, companies must embrace sustainable
management. Firms need to find the overlap between business
interests and the interests of society and the environment before
they can secure a lasting competitive edge. By making the case for
sustainability as a fundamental business practice, The Triple
Bottom Line became an instant classic when first published in
2006, showing a generation of business leaders how to find their
sustainability sweet spot--where profitability merges
seamlessly with the common good. Now updated with ground-breaking
stories of successes and failure, this revision of The Triple
Bottom Line is a critical resource for all managers and
leaders.

* Features in-depth success stories of sustainability practices
at major firms such as Wal-Mart, GE, DuPont, American Electric
Power, and PepsiCo--and shows why companies such as BP and
Hershey continue to fail

* Draws on Andy Savitz's 25 years of pioneering consulting and
research in the field

* Includes all-new reporting and analysis on the practice of
sustainability and the triple bottom line in business today,
providing new insights on where sustainability is headed

The Triple Bottom Line is essential reading for any firm
to meet the challenge of creating lasting value for both
shareholders and society.