Trust Agents (ePub)
Using the Web to Build Influence, Improve Reputation, and Earn Trust, Revised and Updated
(Sprache: Englisch)
The New York Times and Wall Street Journal
bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust,
reputation, and relationships, using social media to accrue the
influence that builds up or...
bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust,
reputation, and relationships, using social media to accrue the
influence that builds up or...
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Produktdetails
Produktinformationen zu „Trust Agents (ePub)“
The New York Times and Wall Street Journal
bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust,
reputation, and relationships, using social media to accrue the
influence that builds up or brings down businesses online. In
Trust Agents, two social media veterans show you how to tap
into the power of social networks to build your brand's influence,
reputation, and, of course, profits.
In this revised paperback version, learn how businesses are
using the latest online social tools to build networks of influence
and how you can use those networks to positively impact your
business. Combining high-level theory and practical actions, this
guide delivers actionable steps and case studies that show how
social media can positively impact your business.
* New edition features specific first moves for entering social
media for small businesses, educators, travel and hospitality
enterprises, nonprofit organizations, and corporations
* Authors both have a major presence on the social Web as well as
years of online marketing and new media experience
If you want your business to succeed, don't sit on the sidelines
while new markets and channels grow. Instead, use the Web to build
trust with your consumers using Trust Agents.
bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust,
reputation, and relationships, using social media to accrue the
influence that builds up or brings down businesses online. In
Trust Agents, two social media veterans show you how to tap
into the power of social networks to build your brand's influence,
reputation, and, of course, profits.
In this revised paperback version, learn how businesses are
using the latest online social tools to build networks of influence
and how you can use those networks to positively impact your
business. Combining high-level theory and practical actions, this
guide delivers actionable steps and case studies that show how
social media can positively impact your business.
* New edition features specific first moves for entering social
media for small businesses, educators, travel and hospitality
enterprises, nonprofit organizations, and corporations
* Authors both have a major presence on the social Web as well as
years of online marketing and new media experience
If you want your business to succeed, don't sit on the sidelines
while new markets and channels grow. Instead, use the Web to build
trust with your consumers using Trust Agents.
Inhaltsverzeichnis zu „Trust Agents (ePub)“
Acknowledgments. Introduction. 1. Trust, Social Capital, and Media. 2. Make Your Own Game. 3. One of Us. 4. The Archimedes Effect. 5. Agent Zero. 6. Human Artist. 7. Build an Army. 8. The Trust Agent. 9. What's Next. Index.
Autoren-Porträt von Chris Brogan, Julien Smith
Chris Brogan is a leadingauthority on blogs, highly rankedby Technorati.com. With over ten years of blogging and media making
under his belt, Chris is one of the most widely read and respected
bloggers on social software and methods out there today.
Julien Smith has been involved in Web communities for the
last ten years. He was among the first adopters of podcasting and
nowactively works with startups to help build a trusted audience on
the Web.
Bibliographische Angaben
- Autoren: Chris Brogan , Julien Smith
- 2010, 2. Auflage, 320 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470909595
- ISBN-13: 9780470909591
- Erscheinungsdatum: 02.08.2010
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eBook Informationen
- Dateiformat: ePub
- Größe: 0.47 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
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