Twitter Marketing (ePub)

Evolution has a far greater reach than us turning fromprimates to humans. Business has its own version of evolutionand very recently we are witnessing a rate of evolution inbusinesses that has never gripped organizations ever before. Ina single year you may see trends falling out and things beingconsidered old as newer and better versions of the sameproducts and services make it to the markets.For business organizations now, there is nothing else thatchanges more quickly as their marketing strategies. At this time,the one marketing strategy where every company has made abeeline for is social media. The only place where people of avast range of interests, geographic diversities, race, ethnicity andchoices come together. Social media marketing may be oldenough but considering the other types of media that are usedfor marketing, it is still in its nascent stages.Twitter is one of those social media platforms that provide aperfect springboard for brands who want to make theirpresence felt. Marketing firms today are very different from theway they started out. Not just a physical difference but alsothe employment structure of companies have changed to housemarketing teams that can focus on social media and ensurethat their brand is recognized by the vast number of users onsocial media platforms.This book outlines the beginning of Twitter marketing and howit has helped numerous brands succeed online and make theirpresence felt. We are also going to talk about the differentaspects of Twitter marketing which help brands make the mostof marketing through Twitter. Marketing is now a loose termthat can encompass a vast variety of strategies. This is exactlywhy we have come to accept the many prefixes which definethe types of marketing that is in discussion.At this time, marketing teams are coerced into ideating newand innovative ways of capturing the market and Twitter seemsto be full of creative content from companies and organizationswho know exactly how to capture the essence of marketing fortheir success. In the many forms that marketing exists, Twitteris quickly becoming one of the choice places for organizationsto showcase their products and services. Through this book wewill also try to cover some success and failures on Twitter thataugmented a brand's reach or pulled it down.Twitter's advantage and the things that you may want to becareful about when using Twitter for marketing will help youdefine the rules for marketing on Twitter for your brand. Whileall your clients may not be using Twitter, chances are that amajor chunk of them already are and a huge number ofpotential customers are waiting to be explored by brands. Souse Twitter not only to engage with your current customers tofoster brand loyalty, but also to get your brand the visibility itneeds.