UX For Dummies (PDF)

Get up to speed quickly on the latest in user experience
strategy and design

UX For Dummies is a hands-on guide to developing and
implementing user experience strategy. Written by
globally-recognized UX consultants, this essential resource
provides expert insight and guidance on using the tools and
techniques that create a great user experience, along with
practical advice on implementing a UX strategy that aligns with
your organisation's business goals and philosophy. You'll learn how
to integrate web design, user research, business planning and data
analysis to focus your company's web presence on the needs of your
customers, gaining the skills you need to be effective in the field
of user experience design.

Whether it's the interface, graphics, industrial design,
physical interaction or a user manual, being anything less than on
point can negatively affect customer satisfaction and retention.
User experience design fully encompasses traditional human-computer
interaction design, and extends it to address all aspects of a
product or service as perceived by users. UX For Dummies
provides comprehensive guidance to professionals looking to
understand and apply effective UX strategies.

* Defines UX and offers assistance with determining users and
modelling the user experience

* Provides details on creating a content strategy and building
information architectures

* Explores visual design and designing for specific channels

* Delves into UX testing and methods for keeping your site
relevant

The UX field is growing rapidly as companies realise that
meeting your business goals requires a web presence aligned with
customer needs. This alignment demands smart strategy and even
smarter design. Consultants, designers and practitioners must all
be on board if the result is to be cohesive and effective. UX
For Dummies provides the information and expert advice you need
to get up to speed quickly.