Behavioural Investing / Wiley Finance Series (ePub)

Behavioural investing seeks to bridge the gap between psychology
and investing. All too many investors are unaware of the mental
pitfalls that await them. Even once we are aware of our biases, we
must recognise that knowledge does not equal behaviour. The
solution lies is designing and adopting an investment process that
is at least partially robust to behavioural decision-making errors.

Behavioural Investing: A Practitioner's Guide to
Applying Behavioural Finance explores the biases we face, the
way in which they show up in the investment process, and urges
readers to adopt an empirically based sceptical approach to
investing. This book is unique in combining insights from the field
of applied psychology with a through understanding of the
investment problem. The content is practitioner focused throughout
and will be essential reading for any investment professional
looking to improve their investing behaviour to maximise returns.
Key features include:

* The only book to cover the applications of behavioural
finance

* An executive summary for every chapter with key points
highlighted at the chapter start

* Information on the key behavioural biases of professional
investors, including The seven sins of fund management,
Investment myth busting, and The Tao of investing

* Practical examples showing how using a psychologically inspired
model can improve on standard, common practice valuation tools

* Written by an internationally renowned expert in the field of
behavioural finance