Winning Across Global Markets (PDF)
How Nokia Creates Strategic Advantage in a Fast-Changing World
(Sprache: Englisch)
Lessons for attaining global competitiveness, one market at a
time, from international business giant Nokia
Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader....
time, from international business giant Nokia
Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader....
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Lessons for attaining global competitiveness, one market at a
time, from international business giant Nokia
Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader. Why are Nokia's lessons
critical for other companies and industries? While multinationals
based in large countries benefit from inherent advantages--such as
a home base that often accounts for 30 to 50 percent of their
revenues--multinationals based in smaller countries such as Nokia,
enjoy no such competitive edge. Nokia, in fact, generates less
than 1% of its revenues in its home base. To such a
company, global competitiveness is a matter of life and death. With
unparalleled access to Nokia's leadership, Winning Across
Global Markets reveals the remarkable story of Nokia's
resilience and endurance. Shows how Nokia's flexibility and focus
on its people and local markets drive its distinct global
approach.
* Includes exclusive interviews with Nokia's senior executives
and key partners
* Provides a roadmap for developing, capturing, and sustaining
global advantage
This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today's ever-changing
world.
time, from international business giant Nokia
Winning Across Global Markets examines how
145-year-old Nokia grew from a paper mill in Finland to a
multinational telecommunications leader. Why are Nokia's lessons
critical for other companies and industries? While multinationals
based in large countries benefit from inherent advantages--such as
a home base that often accounts for 30 to 50 percent of their
revenues--multinationals based in smaller countries such as Nokia,
enjoy no such competitive edge. Nokia, in fact, generates less
than 1% of its revenues in its home base. To such a
company, global competitiveness is a matter of life and death. With
unparalleled access to Nokia's leadership, Winning Across
Global Markets reveals the remarkable story of Nokia's
resilience and endurance. Shows how Nokia's flexibility and focus
on its people and local markets drive its distinct global
approach.
* Includes exclusive interviews with Nokia's senior executives
and key partners
* Provides a roadmap for developing, capturing, and sustaining
global advantage
This book provides a roadmap for developing, capturing, and
sustaining strategic global advantage in today's ever-changing
world.
Inhaltsverzeichnis zu „Winning Across Global Markets (PDF)“
Introduction. 1 Success Through Legacy and Globalization. 2 Strategy Through Executive Team. 3 How Nokia's Values, Culture, and People Contribute to Success. 4 Building a Globally Networked Matrix Organization. 5 Innovating Globally via R&D Networks. 6 Developing Strategic Capabilities Across the World. 7 How Nokia Is Growing and Transforming Its Business Areas. 8 Competing in Global Markets: The Rise of Large Emerging Economies. 9 How Nokia Seeks to Sustain Leadership. Appendix: Nokia's Key Executives. Notes. Acknowledgments. About the Author. Index.
Autoren-Porträt von Dan Steinbock
Dan Steinbock is the research director of international business in the India, China, and America (ICA) Institute, which is working to foster knowledge on the rise of China and India and their impact on global markets. A senior Fulbright scholar, Steinbock is also faculty spokesman for the Forum to Advance Mobile Experience (FAME), an initiative by the CMO Council, whose strategic interest communities include over 20,000 global executives across nearly 100 countries. He is on the board of journals in the U.S., Europe, and Asia, as well as on the Market Advisory Board of BusinessWeek. He divides his time among New York City, Shanghai, and Helsinki.
Bibliographische Angaben
- Autor: Dan Steinbock
- 2010, 1. Auflage, 304 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 0470604026
- ISBN-13: 9780470604021
- Erscheinungsdatum: 17.03.2010
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