Y-Size Your Business (PDF)

In today's economy, maximizing the performance of every employee is
critical to business survival and growth. Gen Y--sometimes
called Millennials--provides an enticing opportunity for
employers to increase their short-term profitability and create a
long-term competitive advantage. Almost 80 million strong, Gen Y is
the fastest growing segment in the US workforce--and now
comprises the entire 18 to 32 demographic. Along with their
ever-present cell phone and occasional backpack, Gen Y brings
tremendous potential and timely skills to the workplace (just ask,
they'll tell you). However, Gen Y can be notoriously
difficult to attract, retain, motivate, and develop. Gen Y's new
approach to work makes them a growing challenge or strategic
opportunity--depending entirely on how you choose to employ
them.

In Y-Size Your Business, Jason Ryan Dorsey, The Gen Y
Guy, presents a step-by-step methodology for best employing Gen Y
without investing a lot of time or money. A member of Gen Y himself
he delivers an insider's view of his generation as well as more
than fifty cost-effective, ready-to-use strategies that deliver
immediate measurable results. Dorsey collected these creative
strategies from the frontlines of business during his work with
executives, managers, and entrepreneurs in businesses large and
small around the world. He shows you exactly how to attract
the best Gen Y employees, quickly develop their workplace skills,
and then unlock their performance, motivation, and loyalty.

* Reveals creative ways to attract, retain, motivate, and develop
Gen Y employees without paying them more money (or meeting their
Mom)

* Includes a behind-the-scenes view of Gen Y from someone in Gen
Y (including why they text message without vowels)

* Explains the primary workplace differences between the four
generations and how to leverage their strengths

* Features funny, outrageous, and candid stories that expose the
generation gap in the office (Is that a tattoo?)

* Helps you view the Gen Y employee life cycle and key business
operations in a new way--one you can use to your business and
career advantage

Companies that wisely choose to embrace Gen Y today will be well
positioned to navigate the global economy tomorrow. Not only will
these companies benefit from the talents and ambitions of Gen
Y--they'll also benefit from Gen Y's increasing economic
influence as well as their massive social networks. Based on
Dorsey's work with business leaders at companies around the world,
as a keynote speaker, consultant, and generational expert,
Y-Size Your Business presents precisely the solutions you
need to make the most of an increasingly important generation that
is ready to make an impact from their first day at work (and then
blog about it!).