Adobe Experience Manager Quick-Reference Guide: Web Content Management [Formerly CQ]
(Sprache: Englisch)
To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels-web, mobile, email,...
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To meet the challenges of today and needs of tomorrow, businesses have to be agile, adaptable, and innovative. Adobe Experience Manager (formerly CQ) allows organizations to create a compelling online experience across digital channels-web, mobile, email, video, and social media-to build their brand, drive revenue, and extend their reach. This quick look-up guide by Adobe Experience Manager expert Shane Closser uses clear, concise explanations and an easy-to-use format to jump in and start organizing and managing the delivery of your creative assets and other content.You’ll learn the quickest way to:• Organize, find, and share assets• Take control of metadata and tagging• Manage multilingual content• Take advantage of flexible workflows • Tap into social communities
Inhaltsverzeichnis zu „Adobe Experience Manager Quick-Reference Guide: Web Content Management [Formerly CQ] “
Chapter 1 Why Adobe Experience Manager (AEM)? Chapter 2 AEM Key Concepts Chapter 3 Managing Content Chapter 4 Digital Asset Management Chapter 5 Tagging and Metadata Chapter 6 Personalization Chapter 7 Multi-site Manager, Internationalization, and Content Reuse Chapter 8 Workflows Chapter 9 Mobile Chapter 10 Social Communities Chapter 11 Segmentation and Campaigns Chapter 12 Administration Basics Index
Autoren-Porträt von Shane Closser
SHANE CLOSSER is Vice President and Worldwide Head for the Customer Experience Management (CEM) Practice at Virtusa, a global IT services company. He manages more than 500 CEM specialists worldwide who develop advanced CEM solutions for Virtusa's media, financial services, insurance, and healthcare customers. He has managed more than 75 large programs across vertical markets, and his clients include Fortune 500 and Global 2000 organizations. He is a frequent speaker on CEM strategy, digital marketing, mobile, and content management. He is a certified Adobe trainer with more than 15 years of experience in enterprise content management. Connect with him on LinkedIn or via Twitter @srclosser.
Bibliographische Angaben
- Autor: Shane Closser
- 229 Seiten, Maße: 13,7 x 21,3 cm, Kartoniert (TB), Englisch
- Verlag: ADOBE PR
- ISBN-10: 032196781X
- ISBN-13: 9780321967817
- Erscheinungsdatum: 24.11.2013
Sprache:
Englisch
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