Advanced Theory and Practice in Sport Marketing

Chapter 1: Introduction to Sport Marketing
Chapter 2: Sport Marketing Research
Chapter 3 - Sport Marketing Information Systems
Chapter 4 - Sport Consumer Behavior
Chapter 5: Business Ethics in Sport Marketing
Chapter 6: Logistics in Sport Marketing
Chapter 7: Sport Products and Services
Chapter 8: Sport Advertising
Chapter 9: Sport Sponsorship
Chapter 10: Sport Promotions
Chapter 11: Sales Management in Sport
Chapter 12: Sport Retail Management and Entrepreneurship
Chapter 13: Sport E-Business and E-Commerce
Chapter 14: International and Global Marketing in Sport
Chapter 15 - The Future of Sport Marketing - Enterprise Sport Marketing Management

Dr. Schwarz has been a member of the faculty within the Division of Business and Management at Daniel Webster College since 2000. Currently holding the rank of Associate Professor, he serves as the Program Coordinator, and is the faculty advisory for the Daniel Webster College Society for Sport Management. During the 2006-2007 school year, he took a sabbatical leave to serve as a Visiting Senior Lecturer and Research Fellow at the University of Ballarat in Australia. His responsibilities included teaching classes; conducting research in leisure and professional sport marketing; and developing an MBA program. Dr. Schwarz received a B.S. degree in Physical Education from Plymouth State University in 1991; a M.Ed. in Administration and Supervision from Salisbury University in 1992; and an Ed.D in Sport Management from the United States Sports Academy in 1998. Jason Hunter, 1990 graduate of Plymouth State University with a BS in Physical Education earned his Masters Degree in 1993 from the United States Sports Academy in Sports Management and a PhD in Educational Administration from Madison University in 2005. Hunter has dedicated his life to teaching and coaching at the collegiate level. At Plymouth State University, he served as the director of recreation, assistant baseball and women's soccer coach and head women's softball coach. Hunter also supervised the recreation component of a new nine million dollar campus recreation and student union building. Co-owner of D & M Sports, a sporting goods retail store, Hunter joined his love and knowledge for sports to providing quality sporting goods equipment to the community. Since 1997, Hunter has served as a head coach of baseball, women's soccer, assistant athletic director, and faculty member at New England College. Head men's and women's soccer coach and faculty member at North Central College and most recently been granted tenure at College Of DuPage where he is also head women's soccer coach. Hunter has been

'Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.' DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA. 'Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.' DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.