Advertisements as Semiotic Communicative Acts
A Socio-pragmatic Study
(Sprache: Englisch)
The book describes print advertisements as semiotic communicative acts and offers an analytical framework for understanding how print advertisements become meaningful by using semiotic approaches.A thorough analysis of selected advertisements is carried out...
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The book describes print advertisements as semiotic communicative acts and offers an analytical framework for understanding how print advertisements become meaningful by using semiotic approaches.A thorough analysis of selected advertisements is carried out by using a socio-pragmatic study includes Bell's standards of textuality, Van Leeuwen's dimensions of semiotics, Austin and Searle's speech act theory and Grice's co-operative principles.
Autoren-Porträt von Dalia El-Kalla
El-Kalla, DaliaDr. Dalia Said Mohamed El-Kalla is a lecturer in linguistics at Suez University in Egypt. Her research interests include Semiotics, Multi-modality, Pragmatics and Semantics.
Bibliographische Angaben
- Autor: Dalia El-Kalla
- 2019, 252 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200254877
- ISBN-13: 9786200254870
Sprache:
Englisch
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