Advertising
(Sprache: Englisch)
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
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Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Klappentext zu „Advertising “
Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader.Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography.
Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
Inhaltsverzeichnis zu „Advertising “
Introduction 1. Advertising and Common Sense 2. Advertising Agencies: Mediation and the Creative Process 3. Advertising: Marketing, Media and Communication 4. Analysing and historicising advertising 5. Advertising and Culture 6. Advertising: Signs and Textualities 7. Advertising: New Forms and Intimacies 8. Advertising: Audiences and Psychologies Bibliography
Autoren-Porträt von Iain Macrury
Iain MacRury is Principal Lecturer in the School of Social Sciences, Media and Cultural Studies at the University of East London. His previous publications include The Dynamics of Advertising (co-authored with Barry Richards and Jackie Botterill, 2000) and Buy This Book: Studies in Advertising and Consumption (co-edited with Mica Nava, Andrew Blake and Barry Richards, 1996).
Bibliographische Angaben
- Autor: Iain Macrury
- 2008, 336 Seiten, 37 Schwarz-Weiß-Abbildungen, mit Abbildungen, Maße: 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Routledge
- ISBN-10: 0415251265
- ISBN-13: 9780415251266
Sprache:
Englisch
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