Albaum, G: International Marketing & Export Management
(Sprache: Englisch)
International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today....
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International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.
Bibliographische Angaben
- Autoren: Gerald Albaum , Edwin Duerr , Alexander Josiassen
- 2016, 8, 744 Seiten, mit Abbildungen, Maße: 18,7 x 24,6 cm, Kartoniert (TB), Englisch
- Verlag: Prentice Hall
- ISBN-10: 1292016922
- ISBN-13: 9781292016924
Sprache:
Englisch
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