AQA Business Studies for AS: Revision Guide

Starting a business 1 Enterprise and entrepreneurs 2 Identifying business opportunities 3 Protecting business ideas 4 Developing business plans 5 Choosing the right legal structure Getting the start-up right 6 Market research 7 Understanding markets 8 Sources of finance 9 Location factors for a business start-up 10 Employing people Financial planning 11 Calculating revenue, costs and profit 12 Break-even analysis 13 Cash flow management and forecasting 14 Setting budgets 15 Assessing business start-ups Finance 16 Using budgets 17 Improving cash flow 18 Measuring and increasing profit 19 Cash flow vs profit 20 Integrated finance People in business 21 Productivity and performance 22 Organisational structure 23 Measuring the effectiveness of the workforce 24 Recruitment and training 25 Motivation in theory 26 Motivation in practice 27 Integrated people Operations management 28 Customer service 29 Effective quality management 30 Working with suppliers 31 Capacity utilisation 32 Making operational decisions 33 Using technology in operations 34 Integrated operations management Marketing and the competitive environment 35 An introduction to effective marketing 36 Niche versus mass marketing 37 Designing an effective marketing mix 38 Product and product differentiation 39 Product life cycle and portfolio analysis 40 Promotion 41 Pricing 42 Price elasticity of demand 43 Place 44 Marketing and competitiveness Exam success 45 A-grade concepts for AS-level 46 Tackling the BUSS1 exam 47 Tackling the BUSS2 exam Answers Revision checklists Index

Ian Marcous? is a former Chief Examiner for Business Studies for a major awarding body and is an experienced teacher and author. He is Founding Editor of Business Review magazine and his previous books include The Complete A-Z Business Studies Handbook, AQA Business Studies for AS, and Business Studies for A Level. Marie Brewer is an Assistant Principal Examiner for A Level Business Studies for a major examining board and an established author and lecturer. She is a co-author of Business Studies for A Level and AQA Business Studies for AS. Andrew Hammond is a Senior Examiner for a major examining board. He is Head of Business at Darrick Wood School and is an experienced author. He is also a co-author of Business Studies for A Level and AQA Business Studies for AS.

Close match to the specification.Written by the main man! -- Mr S R Shaw (about the first edition) 20040511