Aquatic Center Marketing
(Sprache: Englisch)
If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book...
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If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size.
Inhaltsverzeichnis zu „Aquatic Center Marketing “
Chapter 1. Develop a Brand Identity Chapter 2. Create Brand Visibility
Part II. Market Development
Chapter 3. Build Community Consensus
Chapter 4. Design to Excite Guests
Chapter 5. Appeal to Specific Populations
Chapter 6. Price Smartly
Part III. Guest Communications
Chapter 7. Get the Most Out of Media
Chapter 8. Maximize Electronic Communication
Chapter 9. Turn Lifeguards and Staff Into Ambassadors
Part IV. Marketing Without Millions
Chapter 10. Use Special Events as Promotions
Chapter 11. Enhance the Bottom Line With Corporate Sponsorships
Autoren-Porträt von Judith Josephs
Judith Leblein Josephs has more than 40 years of experience working in a variety of roles related to aquatic facility management. She is a featured speaker at state, national, and international aquatics conferences and training seminars and has a knack for making learning a memorable and enjoyable event.
Bibliographische Angaben
- Autor: Judith Josephs
- Maße: 254 x 178 cm, Kartoniert (TB), Englisch
- Verlag: Human Kinetics
- ISBN-10: 1492526266
- ISBN-13: 9781492526261
- Erscheinungsdatum: 14.09.2018
Sprache:
Englisch
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