Au Contraire!
Figuring Out the French
(Sprache: Englisch)
Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's...
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Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French? This work provides readers with the critical tools to effectively develop creative and appropriate responses to any situation, based on a deep understanding of unique cultural dynamics. There is also a quick and useful guide to social behaviour and etiquette, as well as professional guidelines for managers.
Autoren-Porträt von Gilles Asselin, Ruth Mastron
Asselin, GillesGilles Asselin, founder and executive director of New Jersey-based SoCoCo Intercultural, is a program designer, trainer and consultant who helps international executives and managers succeed when working across cultures.
Mastron, Ruth
Ruth Mastron is vice-president of SoCoCo Intercultural and was formerly a liaison for overseas operations for various international corporations.
Bibliographische Angaben
- Autoren: Gilles Asselin , Ruth Mastron
- 2001, 308 Seiten, Maße: 21,7 cm, Kartoniert (TB), Englisch
- Verlag: Intercultural Press
- ISBN-10: 187786482X
- ISBN-13: 9781877864827
Sprache:
Englisch
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