B2B Social Selling Strategy
Connect with Customers, Build Relationships and Drive Sales
(Sprache: Englisch)
Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
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Klappentext zu „B2B Social Selling Strategy “
Leverage social media effectively to nurture prospects, develop relationships and stand out from the competition, to create stronger B2B leads and sales.
Inhaltsverzeichnis zu „B2B Social Selling Strategy “
Chapter - 01: Introduction - How To Use This Book; Chapter - 02: The Modern B2B Sales Challenge - Who Sells, How They Do It And Why It Works; Chapter - 03: Getting Started - Creating Your Own B2B Social Selling Strategy With Achievable Objectives And KPIs; Chapter - 04: Networked Audiences - Finding Your Networked Audiences On Social Media, What Do They Look Like, And How Can You Understand Them?; Chapter - 05: The Interdependent Brand - Differentiating Your Business Through Mature Relationships And Effective Content Marketing; Chapter - 06: Campaigns - How To Take An Integrated Approach To B2B Social Selling Channel Selection; Chapter - 07: Campaigns - Building And Implementing A B2B Social Selling Plan; Chapter - 08: B2B Social Selling Tools - How To Select The Best Tools To Improve Efficiencies, Increase Insight, And Transform Results; Chapter - 09: Using B2B Social Media Influencers - Making The Most Of Influencer Relationships; Chapter - 10: Monitoring And Measurement - Measuring The Effectiveness Of Your B2B Social Selling Strategy; Chapter - 11: Social Transformation - Creating A B2B Social Selling Culture In Your Business
Autoren-Porträt von Julie Atherton
Julie Atherton
Bibliographische Angaben
- Autor: Julie Atherton
- 2022, 280 Seiten, Maße: 15,6 x 23,2 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 1398604496
- ISBN-13: 9781398604490
- Erscheinungsdatum: 03.11.2022
Sprache:
Englisch
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