Bancassurance in Europe
(Sprache: Englisch)
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are...
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Klappentext zu „Bancassurance in Europe “
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
Inhaltsverzeichnis zu „Bancassurance in Europe “
Acknowledgements - List of Tables - List of Figures - Introduction - Why do Banks enter Insurance? Industry- and Firm-level Incentives - How do Banks enter Insurance? Comparative Analysis of Entry Strategies - Bancassurance in Europe: Conclusions and Suggestions for Further Research - Bibliography - Index
Bibliographische Angaben
- Autor: Tobias C. Hoschka
- 1994, 1994., 174 Seiten, Maße: 23,5 cm, Gebunden, Englisch
- Verlag: Macmillan Education
- ISBN-10: 0312122780
- ISBN-13: 9780312122782
Sprache:
Englisch
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