Basic Marketing
A Marketing Strategy Planning Aproach. International Student Edition
(Sprache: Englisch)
Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach,...
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Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
Autoren-Porträt von William D. Perreault, Joseph P. Cannon, E. Jerome McCarty
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
Bibliographische Angaben
- Autoren: William D. Perreault , Joseph P. Cannon , E. Jerome McCarty
- 2010, 18. Auflage, XXXVII, 832 Seiten, Maße: 21,7 x 27,6 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071221107
- ISBN-13: 9780071221108
Sprache:
Englisch
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