BCOM
(Sprache: Englisch)
Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that...
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Klappentext zu „BCOM “
Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.
Inhaltsverzeichnis zu „BCOM “
1. Establishing a Framework for Business Communication.2. Focusing on Interpersonal and Group Communication.
3. Planning Spoken and Written Messages.
4. Preparing Spoken and Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment.
Grammar and Usage Appendix.
References.
Index.
Autoren-Porträt von Carol Lehman, Debbie D. DuFrene
Dr. Debbie D. DuFrene is a department chair and professor of business communication in the Department of General Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor's and master's degrees in business education from Nicholls State University, and her doctorate from the University of Houston. Dr. DuFrene presently teaches business communication - a core requirement for all business majors, as well as advanced business communication courses. She also frequently teaches a graduate-level business ethics course and has completed post-doctoral course work in that field. She supplements classroom instruction with web-accessible materials that enrich and enliven the learning experience for students. She has served as a business communication consultant to various organizations from the business, industry, and education sectors and also serves the Association for Business Communication (ABC) as a regional vice president. She sponsors the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).
Bibliographische Angaben
- Autoren: Carol Lehman , Debbie D. DuFrene
- 2013, 5th ed., 288 Seiten, Maße: 24,6 cm, Kartoniert (TB), Englisch
- Verlag: South Western College
- ISBN-10: 1285094247
- ISBN-13: 9781285094243
Sprache:
Englisch
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