Berger, A: Ads, Fads, and Consumer Culture
(Sprache: Englisch)
The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a...
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The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the "1984" Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives.Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.
Autoren-Porträt von Arthur Asa Berger
Arthur Asa Berger is the author of more than 100 scholarly articles and more than 70 books on media, popular culture, semiotics and humour. He has written numerous articles on humour which have been published in journals in America and other countries, together with several books on the same subject including: Li'L Abner: A Study in American Satire (his PhD dissertation); An Anatomy of Humor; The Art of Comedy Writing; Blind Men and Elephants: Perspectives on Humor; The Genius of the Jewish Joke; and Jewish Jester. He taught Comedy Writing and Sitcom Writing in the Broadcast and Electronic Communication Arts Department at San Francisco State University for a number of years. Arthur was also elected into the University of Iowa School of Journalism and Communication Hall of Fame. His teaching career spans continents; from teaching at the University of Milan, by way of a Fulbright to Italy in 1963, to later teaching as a Fulbright Senior Specialist in Argentina and Belarus. In addition, he has also lectured in countries such as Iran, France, Germany, Vietnam and China, to name a few. In line with this, many of his books have been translated into nine languages including Chinese and Turkish.
Bibliographische Angaben
- Autor: Arthur Asa Berger
- 6th Edition, XXIII, 288 Seiten, 21 Abbildungen, Maße: 17,8 x 25,4 cm, Taschenbuch, Englisch
- Verlag: Rowman & Littlefield Publ
- ISBN-10: 153813781X
- ISBN-13: 9781538137819
- Erscheinungsdatum: 12.08.2020
Sprache:
Englisch
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