Big Business, Big Responsibilities

Introduction A challenging world with some unexpected heroes The scale of the challenge for change Changing course: how big business began to lead The new collaboration zone Beware the power of the naysayers Smarter products and better protected consumers Looking beyond the label New responsibilities in the networked age Complexity, innovation and regulation Who is driving change? The government of big business Everyday champions Conclusion -The view from here successful companies in a sustainable world

Andy Wales, Matthew Gorman and Dunstan Hope

Major global businesses not only create millions of jobs and great products for consumers, but are also beginning to play a leading role in tackling some of the biggest challenges of our time, from resolving water scarcity to lifting people out of poverty. This book explains in dynamic fashion why taking this approach is fast becoming 'business as usual' for some of the world's largest companies, and provides an inside track on why those who take this approach are more likely to win in the marketplace Graham Mackay, Chief Executive, SABMiller plcThis is a book that many of us have been waiting for! Written by three 'insiders,' it describes how social pressures are influencing corporate behaviour. It will change, for the better, both the tone and substance of debates over corporate social responsibility. Ethan B. Kapstein, INSEAD Chair in Political Economy, INSEAD Business School, FranceA new generation of leaders give the inside story on how to become a sustainability-responsible leader. Indispensable. Sara Parkin, Founder Director, Forum for the FutureThis unusual book highlights and humanizes the challenges facing those who wish to effect social progress from within a system rather than outside of it. It provides a useful and timely map through the distrust and conflict that can too easily arise where capitalism and activism meet. Jonathan Zittrain, Professor of Law, Harvard Law School; Author, The Future of the Internet - And How to Stop ItDunstan Hope, Andy Wales and Matthew Gorman have written a book that captures beautifully the realistic idealism that is at the heart of the modern sustainability movement. Their book is a great guide to the ways that companies are making a difference in the world while also enhancing their competitiveness. Aron Cramer, President and CEO, Business for Social ResponsibilityThe role of business in helping establish a more sustainable economy is much discussed these days - especially by NGOs and academics. We don't often hear from