Big Business Marketing for Small Business Budgets
(Sprache: Englisch)
Provides small businesses and entrepreneurs the tools to understand their customers and develop a marketing plan to appeal to their emotional and physical needs, keeping them for life. This toolkit is based on research the author did while working for American Express.
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Provides small businesses and entrepreneurs the tools to understand their customers and develop a marketing plan to appeal to their emotional and physical needs, keeping them for life. This toolkit is based on research the author did while working for American Express.
Autoren-Porträt von Jeanette M. McMurtry
For nearly 20 years, Jeanette Thomas McMurtry has been helping business of all sizes develop and execute successful marketing strategies for building brand equity and lifetime sales among key customers. Her experience includes positions at American Express, Ketchum Communications Worldwide, DDB Needham, Intermountain Health Care and most recently a high-tech start-up in the elearning industry. McMurtry now is the principal of Thomas McMurtry & Associates, a marketing consultancy, which provides strategic and tactical marketing support to such clients as American Express and Arthur Andersen, as well as several medium and small businesses in various fields. She frequently presents at national trade shows and conferences, most recently the Computer Training World 2000 in San Francisco. She has earned accreditation in public relations by the Public Relations Society of America.
Bibliographische Angaben
- Autor: Jeanette M. McMurtry
- 2003, 304 Seiten, Maße: 18,8 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: McGraw-Hill Professional
- ISBN-10: 0071405976
- ISBN-13: 9780071405973
Sprache:
Englisch
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