Business the Rupert Murdoch Way
10 Secrets of the World's Greatest Deal Maker
(Sprache: Englisch)
Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or...
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Now brought completely up-to-date for this new edition, Business The Rupert Murdoch Way not only reveals the secrets of Murdoch's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From thriving on risk to hard selling, and from loving the detail to betting big on the future, Business The Rupert Murdoch Way is a fascinating insight into what it takes to create a global business empire.
Inhaltsverzeichnis zu „Business the Rupert Murdoch Way “
Rupert Murdoch RevisitedThe Life and Times of Rupert Murdoch
One: Go with the Flow
Two: Goodbye Mr Nice Guy
Three: Place Your Bets
Four: Lead from the Front
Five: King of the Nitty Gritty
Six: DNA Marketing
Seven: Speed Freaks
Eight: Think Tomorrow Today
Nine: Ambition Never Dies
Ten Drive the Company
How to Succeed Like Rupert Murdoch
Will News Corp Survive?
Further Reading
Index
Autoren-Porträt von Stuart Crainer
STUART CRAINER is co-founder of the media content, concepts, and consulting firm, Suntop Media. He is the author of numerous books on business, including The Financial Times Handbook of Management, The Ultimate Business Library, The Tom Peters Phenomenon and Business the Jack Welch Way.
Bibliographische Angaben
- Autor: Stuart Crainer
- 2002, 2. Aufl., X, 150 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 1841121509
- ISBN-13: 9781841121505
- Erscheinungsdatum: 26.03.2002
Sprache:
Englisch
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