Boyd, D: Inside the Box
(Sprache: Englisch)
Trade paperback. Argues that faster, better and more original innovation and creativity comes from working inside your familiar world, rather than 'thinking outside the box'. Packed with examples from the authors' work.
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Trade paperback. Argues that faster, better and more original innovation and creativity comes from working inside your familiar world, rather than 'thinking outside the box'. Packed with examples from the authors' work.
Autoren-Porträt von Drew Boyd, Jacob Goldenberg
Jacob Goldenberg is Professor of Marketing at the School of Business Administration and head of the Marketing department at the Hebrew University of Jerusalem. His work has been covered by the New York Times, Wall Street Journal, Boston Globe, BBC News, Wired and Economist. Drew Boyd is Executive Director of the Master of Science in Marketing Program and Assistant Professor of Marketing and Innovation at the University of Cincinnati.
Bibliographische Angaben
- Autoren: Drew Boyd , Jacob Goldenberg
- 257 Seiten, Maße: 13,6 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Profile Books
- ISBN-10: 1846686245
- ISBN-13: 9781846686245
- Erscheinungsdatum: 06.06.2013
Sprache:
Englisch
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