Brand Love
Building Strong Consumer-Brand Connections
(Sprache: Englisch)
Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.
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Produktinformationen zu „Brand Love “
Klappentext zu „Brand Love “
Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.
Inhaltsverzeichnis zu „Brand Love “
Section - 00: Introduction; Section - ONE: The brand love foundation; Chapter - 01: Why brand love?; Chapter - 02: Brand desire and intimacy; Chapter - 03: Fostering self-identification and belonging; Section - TWO: Emotional drivers; Chapter - 04: Living brand authenticity; Chapter - 05: Embracing purpose and sustainability; Chapter - 06: Building trust and encouraging inclusion; Chapter - 07: Personalizing the customer experience; Chapter - 08: Being human and nostalgic; Section - THREE: Rational drivers; Chapter - 09: Relevance, differentiation and consistency; Chapter - 10: Experience, innovation and convenience; Section - FOUR: Love reinforced; Chapter - 11: Love brand lockdown; Chapter - 12: Conclusion;
Autoren-Porträt von Lydia Michael
Lydia Michael is a speaker, consultant and owner of Blended Collective, a multicultural marketing and brand consultancy based in Detroit, Michigan. She works with companies to develop inclusive brands and marketing strategies. Her work has been recognized with several diversity and marketing awards.
Bibliographische Angaben
- Autor: Lydia Michael
- 2023, 232 Seiten, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398611271
- ISBN-13: 9781398611276
- Erscheinungsdatum: 03.07.2023
Sprache:
Englisch
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