Branson
Behind the Mask
(Sprache: Englisch)
Have the triumphs of Richard Branson, one of thew world's most popular and most publicity-seeking businessman, turned to dust over the last decade?
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Have the triumphs of Richard Branson, one of thew world's most popular and most publicity-seeking businessman, turned to dust over the last decade?
Klappentext zu „Branson “
The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world.But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman?
In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer.
Autoren-Porträt von Tom Bower
Tom Bower ist ein in England angesehener Journalist und Historiker, der bereits mehrere erfolgreiche Enthüllungsbücher zu Unternehmern und Politikern wie Richard Branson und Gordon Brown verfasst hat.
Bibliographische Angaben
- Autor: Tom Bower
- 2014, 384 Seiten, Maße: 15,1 x 23,3 cm, Kartoniert (TB), Englisch
- Verlag: Faber & Faber, London
- ISBN-10: 0571297102
- ISBN-13: 9780571297108
- Erscheinungsdatum: 28.01.2014
Sprache:
Englisch
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