Building Your Business Through Export
(Sprache: Englisch)
Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. Building Your Business Through Export is an indispensible...
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Exporting is a fantastic way for companies of all sizes to grow their business, and with many governments offering extensive support for their exporters, there has never been a better time to start. Building Your Business Through Export is an indispensible handbook for new and established exporters. In this thorough but accessible guide, John Westwood explains how to navigate the risks, build an understanding of potential target markets and make the most of the services many governments make available to their exporters as you develop and implement your export strategy. Including a range of international case examples, complete sample export and export marketing plans and supported by online checklists and country mini-profiles, this book offers essential advice on choosing and using agents and distributors, pricing, sales promotion, payment methods for export sales and ensuring your company website is ready for international customers.
Inhaltsverzeichnis zu „Building Your Business Through Export “
Chapter - 01: Why start exporting?; Chapter - 02: How to get started; Chapter - 03: How to decide which markets to consider first; Chapter - 04: Researching the market; Chapter - 05: Developing an export strategy and preparing an export plan; Chapter - 06: Entry strategies for overseas markets; Chapter - 07: Setting up and managing overseas distribution; Chapter - 08: Sales promotion; Chapter - 09: Selling goods online; Chapter - 10: Quoting for international business; Chapter - 11: Moving your goods; Chapter - 12: Managing the risks of exporting; Chapter - 13: Individual export markets
Autoren-Porträt von John Westwood
John Westwood has held a wide variety of senior sales and marketing positions with several multinational companies and has since gained valuable experience in exporting. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East, Asia and the Pacific and managed distribution operations in the US and Canada. Also, he is the author of How to Write a Marketing Plan, 30 Minutes to Write a Marketing Plan and The Marketing Plan Workbook, all published by Kogan Page.
Bibliographische Angaben
- Autor: John Westwood
- 288 Seiten, Maße: 14 x 21,6 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749463759
- ISBN-13: 9780749463755
- Erscheinungsdatum: 28.06.2012
Sprache:
Englisch
Rezension zu „Building Your Business Through Export “
This book is very timely. Building Your Business Through Export applies best practice in strategic marketing to the field of exporting. Mr Westwood uses his considerable experience to give practical advice and examples on how to make exporting work for your business growth and gain a competitive edge to succeed internationally. In particular, the book provides practical tips to utilize the internet and online channels, to acquire and retain overseas customers. Raul Kharbanda AMRS, Head of Research & Customer Insight, UK Trade & Investment
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