Business Environment
(Sprache: Englisch)
DRAFT The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account...
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Klappentext zu „Business Environment “
DRAFT The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.
Inhaltsverzeichnis zu „Business Environment “
Part One: INTRODUCTION.Chapter One: Introducing the Business Environment.
Part Two: THE ENVIRONMENTS.
Chapter Two: The Political and Legal Environment.
Chapter Three: The Economic Environment.
Chapter Four: The Social and Demographic Environment.
Chapter Five: The Technological Environment.
Chapter Six: The Competitive Environment.
Chapter Seven: The Sustainable Environment.
Part Three: FIRMS.
Chapter Eight: The Concept of the Firm.
Chapter Nine: Inside the Firm.
Chapter Ten: The Behaviour of Firms.
Part Four: MARKETS.
Chapter Eleven: Markets.
Chapter Twelve: The Role of Government.
Chapter Thirteen: International Markets and Globalisation.
Bibliographische Angaben
- Autoren: A. Ashwin , P. Britten
- 2013, 375 Seiten, Maße: 26 cm, Kartoniert (TB), Englisch
- Verlag: CL Excl Vocatn
- ISBN-10: 1408030160
- ISBN-13: 9781408030165
Sprache:
Englisch
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