Business Event Experiences, Destination Image and Post-Visit Behaviour
An International MICE Event Visitor's Perspective in Kenya
(Sprache: Englisch)
This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the...
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Klappentext zu „Business Event Experiences, Destination Image and Post-Visit Behaviour “
This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world.
Autoren-Porträt von Ngacha Weru
Weru, NgachaThe Author is an Assistant Lecturer at Chuka University, Kenya. Holds a Bachelor degree in Hospitality Management and Masters Degrees in Business Administration and Hospitality Management. He is currently undertaking a Doctoral Degree in Hospitality and Tourism Management.
Bibliographische Angaben
- Autor: Ngacha Weru
- 2021, 164 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203846759
- ISBN-13: 9786203846751
Sprache:
Englisch
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