Business Growth Strategies for Asia Pacific

Asia's rapid economic growth offers both threats and opportunities for foreign investors. Experience has shown that those who plunge into the Asian market without an effective business strategy and a cohesive implementation plan usually under-perform, regardless of whatever success they may have had in their home markets. For those who understand the Asian cultural background and the subtleties of the market, however, the rewards can be substantial.

That Asian companies are increasingly establishing themselves as leaders in their respective industry segments is made abundantly clear in the many case studies in this book, in which the authors include a close analysis of some of Asia's most compelling success stories:
* Toyota Motor Corporation
* Singapore Airlines
* Samsung Electronics
* TSMC (semiconductors)
* Formosa Plastics Group (chemicals)
* Haier (white goods).

The competitive landscape for most industries today is shifting at an unprecedented pace and on a global scale. If any company, no matter where it is located, intends to remain competitive, there is simply no room for complacency.

This book proposes several innovative models and ideas to help readers measure and analyze market opportunities in Asia, and provides valuable insights into consumer behavior, value-chain analysis, innovation capabilities and cost benchmarks within an Asian context. The authors introduce a comprehensive methodology for formulating and implementing a business strategy built around having the right people in the right organizational structure. In adapting Western management theory and practice to the specific needs of the Asian market environment, this book will prove invaluable to anyone wishing to do business in the Asia Pacific region.