Business Plans For Dummies
(Sprache: Englisch)
A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete...
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A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business' commercial future. Whether you're looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan.
Business Plans For Dummies 2nd Edition contains new and updated information on:
Determining Where You Want to Go
* Starting Your Business Plan
* Charting the Proper Course
* Setting Off in the Right Direction
Sizing Up Your Marketplace
* Checking Out the Business Environment
* Taking a Closer Look at Customers
* Dividing Customers into Groups
* Scoping Out Your Competition
Weighing Your Company's Prospects
* Establishing Your Starting Position
* Focusing On What You Do Best
* Figuring Out Financials
* Forecasting and Budgeting
Looking to the Future
* Preparing for Change
* Thinking Strategically
* Managing More Than One Product
A Planner's Toolkit
* Making Your Business Plan Work
* Learning from Others: A Sample Business Plan
The Part of Tens
* Ten Questions to Ask About Your Plan
* Top Ten Business-Planning Never-Evers
* Ten of the Best-Planned Organisations Around
Klappentext zu „Business Plans For Dummies “
A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to get you started this expert guide offers fresh advice on reading the competitive marketplace and assessing your business in the current economic climate. It walks you step-by-step through every aspect of planning achievable business goals and diversification strategies, identifying trends, exploring new technologies and advertising routes, and predicting your business' commercial future. Whether you're looking to start up a small business or streamline an existing one this book is all you need to boost your business know how and prepare a watertight plan.Business Plans For Dummies 2nd Edition contains new and updated information on:
Determining Where You Want to Go
Starting Your Business Plan
Charting the Proper Course
Setting Off in the Right Direction
Sizing Up Your Marketplace
Checking Out the Business Environment
Taking a Closer Look at Customers
Dividing Customers into Groups
Scoping Out Your Competition
Weighing Your Company's Prospects
Establishing Your Starting Position
Focusing On What You Do Best
Figuring Out Financials
Forecasting and Budgeting
Looking to the Future
Preparing for Change
Thinking Strategically
Managing More Than One Product
A Planner's Toolkit
Making Your Business Plan Work
Learning from Others: A Sample Business Plan
The Part of Tens
Ten Questions to Ask About Your Plan
Top Ten Business-Planning Never-Evers
Ten of the Best-Planned Organisations Around Map out a realistic business plan from scratch -- and see your business vision become a reality
Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to
... mehr
researchingcustomer behaviour and developing an e-presence. It contains the latest information on planning methods and initiatives (including planning in turbulent times), as well as a sample business plan to get you off to a flying start.
Realise your long-term goals -- understand what you want from your business and where you are headed
Check out the competition -- practise the latest market research techniques to best position your business
Sort out your finances -- construct a value chain, examine your cash-flow and calculate a sensible budget
Prepare for change -- learn to read cultural, political and technological trends and develop strategic alternatives
Establish yourself -- raise venture capital and market share, expand your workforce and plan the next stage for your business
Open the book and find:
Tips on writing a motivational mission statement
Details of the latest consumer trends and online research resources
How to seize lucrative opportunities before your competitors
Forecasting and budgeting strategies for all businesses
Guidance on managing more than one product
Advice on hiring and firing
Ways to adapt your business model to economic change
How to sell up and move on
Learn to:
Put together a watertight business strategy
Plan achievable business goals
Take advantage of the latest technology and marketing trends
Realise your long-term goals -- understand what you want from your business and where you are headed
Check out the competition -- practise the latest market research techniques to best position your business
Sort out your finances -- construct a value chain, examine your cash-flow and calculate a sensible budget
Prepare for change -- learn to read cultural, political and technological trends and develop strategic alternatives
Establish yourself -- raise venture capital and market share, expand your workforce and plan the next stage for your business
Open the book and find:
Tips on writing a motivational mission statement
Details of the latest consumer trends and online research resources
How to seize lucrative opportunities before your competitors
Forecasting and budgeting strategies for all businesses
Guidance on managing more than one product
Advice on hiring and firing
Ways to adapt your business model to economic change
How to sell up and move on
Learn to:
Put together a watertight business strategy
Plan achievable business goals
Take advantage of the latest technology and marketing trends
... weniger
Inhaltsverzeichnis zu „Business Plans For Dummies “
Introduction.Part I: Determining Where You Want to Go.
Chapter 1: Starting Your Business Plan.
Chapter 2: Charting the Proper Course.
Chapter 3: Setting Off in the Right Direction.
Part II: Sizing Up Your Marketplace.
Chapter 4: Checking Out the Business Environment.
Chapter 5: Taking a Closer Look at Customers.
Chapter 6: Dividing Customers into Groups.
Chapter 7: Scoping Out Your Competition.
Part III: Weighing Your Company's Prospects.
Chapter 8: Establishing Your Starting Position.
Chapter 9: Focusing On What You Do Best.
Chapter 10: Figuring Out Financials.
Chapter 11: Forecasting and Budgeting.
Part IV: Looking to the Future.
Chapter 12: Preparing for Change.
Chapter 13: Thinking Strategically.
Chapter 14: Managing More than One Product.
Part V: A Planner's Toolkit.
Chapter 15: Planning in Turbulent Economic Times.
Chapter 16: Making Your Business Plan Work.
Chapter 17: Learning from Others: A Sample Business Plan.
Part VI: The Part of Tens.
Chapter 18: Ten Questions to Ask About Your Plan.
Chapter 19: Top Ten Business-Planning Never-Evers.
Appendix: Glossary of Business and Accounting Terms.
Index.
Autoren-Porträt von Colin Barrow
Paul Tiffany is a management consultant and university professor.Steven Peterson is the founder of Home Planet Technologies, a management training company.
Colin Barrow is Head of the Enterprise Group at Cranfield School of Management and the bestselling author of Starting a Business For Dummies.
Bibliographische Angaben
- Autor: Colin Barrow
- 2009, 2. Auflage, 436 Seiten, Maße: 19 x 23,8 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 047074717X
- ISBN-13: 9780470747179
Sprache:
Englisch
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