Business Research Methods
(Sprache: Englisch)
Business Research Methods is an exciting new text which provides a comprehensive introduction to the main theories and practices in the field of business research methods. Illustrated with numerous current examples highlighting specific issues faced by...
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Produktinformationen zu „Business Research Methods “
Business Research Methods is an exciting new text which provides a comprehensive introduction to the main theories and practices in the field of business research methods. Illustrated with numerous current examples highlighting specific issues faced by business school students, the book is designed to show students how to do research and to help them locate issues of research method within a wider context.
Inhaltsverzeichnis zu „Business Research Methods “
PART 1; 1. Business research strategies; 2. Research designs; 3. Planning a research project and formulating research questions; 4. Getting Started: reviewing the literature; 5. Ethics in business research; PART 2; 6. The nature of quantitative research; 7. Sampling; 8. Structured interviewing; 9. Self-completion questionnaires; 10. Asking questions; 11. Structured observation; 12. Content analysis; 13. Secondary analysis and official statistics; 14. Quantitative data analysis; 15. Using SPSS for Windows; PART 3; 16. The nature of qualitative research; 17. Ethnography and participant observation; 18. Interviewing in qualitative research; 19. Focus groups; 20. Language in qualitative research; 21. Documents as sources of data; 22. Qualitative data analysis; 23. Computer-assisted qualitative data analysis: Using NVivo; PART 4; 24. Breaking down the quantitative/qualitative divide; 25. Combining quantitative and qualitative research; 26. Internet research methods; 27. Writing up business research
Autoren-Porträt von Alan Bryman, Emma Bell
Alan Bryman is Professor of Organisational and Social Research at the University of Leicester.
Bibliographische Angaben
- Autoren: Alan Bryman , Emma Bell
- 2007, 2nd Revised edition (REV), XXXII, 786 Seiten, 100 Schwarz-Weiß-Abbildungen, Maße: 19 x 24,8 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199284989
- ISBN-13: 9780199284986
Sprache:
Englisch
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